{"title":"Maxi Dresses","description":"\u003ch2\u003eMaxi Dresses for Women by Amy Jane London\u003c\/h2\u003e\n\u003cp\u003eAmy Jane London's maxi dresses for women are designed for those who believe a dress should captivate. Each piece in this collection is shaped around the brand's signature romance, featuring bespoke floral prints, fluid silhouettes, and refined detailing that is expressive without ever feeling overdone. \u003cbr\u003e\u003cbr\u003eFrom coastal weddings to sun-drenched afternoons, these are dresses built for moments that deserve to be remembered.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eLong Dresses for Women Who Dress With Intention\u003c\/h2\u003e\n\u003cp\u003eThe dresses in this collection are made with the same care that defines everything Amy Jane London creates. Premium fabrics chosen for the way they drape and catch the light. Bespoke prints you won't find anywhere else. Silhouettes shaped to flatter and move beautifully with you throughout the day.\u003c\/p\u003e\n\u003cp\u003eThis is not a collection of long dresses for women built around basics. Every maxi dress is made to stand out and to last. Timeless in design, effortless in wear, and unmistakably Amy Jane London in spirit.\u003c\/p\u003e\n\u003ch2\u003eA Modern Take on Occasion Dressing\u003c\/h2\u003e\n\u003cp\u003eMaxi dresses naturally lend themselves to special occasions, but at Amy Jane London, we create them for a wardrobe that moves as freely as you do. You can wear yours to a coastal wedding, bring it out for a garden party, or even dress up in one for a celebratory lunch. These feel just as effortless at an intimate dinner abroad as they do at a formal celebration closer to home.\u003c\/p\u003e\n\u003ch2\u003eBuy Maxi Dresses Online\u003c\/h2\u003e\n\u003cp\u003eWhen you buy maxi dresses online from Amy Jane London, you are investing in pieces with genuine staying power. Built on premium fabrics, refined construction, and a design philosophy rooted in timeless femininity, our dresses are loved by women around the world and styled for every occasion.\u003c\/p\u003e\n\u003cp\u003eBrowse the full collection and find the one that feels like yours.\u003c\/p\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003eWhat makes Amy Jane London maxi dresses different? \u003c\/h3\u003e\n\u003cp\u003eEvery maxi dress in our collection is designed around Amy Jane London's signature aesthetic with bespoke floral prints, premium fabrics, and ultra-feminine silhouettes that feel timeless rather than trend-led. These are pieces created to be worn, loved, and returned to season after season.\u003c\/p\u003e\n\u003ch3\u003eHow should I style a maxi dress? \u003c\/h3\u003e\n\u003cp\u003eOur maxi dresses for women are meant to be effortlessly versatile. Style with heeled sandals and delicate jewellery for a more formal occasion, or wear with flat woven sandals and a straw bag for a relaxed, sun-drenched afternoon. Each dress transitions beautifully between moments.\u003c\/p\u003e\n\u003ch3\u003eWhat fabrics are used in the maxi dress collection?\u003c\/h3\u003e\n\u003cp\u003eWe use only premium fabrics, including cotton poplin, soft tulle, broderie, and eyelet, chosen for their quality, drape, and the way they move. Each fabric is selected to complement the silhouette and bring our bespoke prints to life at full length.\u003c\/p\u003e","products":[{"product_id":"luciana-maxi-dress","title":"Luciana Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIn airy embroidered eyelet cotton, the \u003cstrong\u003eLuciana Maxi Dress in Pure White\u003c\/strong\u003e features a plunging halter neckline and an open back for an effortlessly feminine silhouette. A fitted bodice gives way to a tiered maxi skirt, finished with delicate lace detailing that adds soft volume and movement. Light, romantic, and easy to wear, Luciana is made for countryside escapes and garden brunches \u003cbr\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Pure White","offer_id":55435139809656,"sku":"SSLMPWCE01","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Pure White","offer_id":55435139842424,"sku":"SSLMPWCE02","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Pure White","offer_id":55435139875192,"sku":"SSLMPWCE03","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Pure White","offer_id":55435139907960,"sku":"SSLMPWCE04","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Pure White","offer_id":55435619860856,"sku":null,"price":195.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/G1A9070_Large_c55d9ac1-8ff2-4485-b6ba-4b77fca32a48.jpg?v=1769751899"},{"product_id":"olivia-maxi-dress","title":"Olivia Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA dreamy piece designed for the modern romantic\u003cstrong\u003e.\u003c\/strong\u003e Featuring an elasticated square neckline, shirred drop waist, and delicate puff sleeves, the \u003cstrong\u003eOlivia Maxi Dress in Pure White\u003c\/strong\u003e flows effortlessly into a gathered skirt finished with charming scalloped-edge detailing. Perfect for sunlit strolls or garden soirées, this dress brings timeless elegance to everyday moments.\u003cbr\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ White","offer_id":55436090802552,"sku":"SSOMPWCE01","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ White","offer_id":55436090835320,"sku":"SSOMPWCE02","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ White","offer_id":55436090868088,"sku":"SSOMPWCE03","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ White","offer_id":55436090900856,"sku":"SSOMPWCE04","price":175.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ White","offer_id":55436090933624,"sku":"SSOMPWCE05","price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/WhatsApp_Image_2026-02-01_at_18.55.24.jpg?v=1770014732"},{"product_id":"lara-maxi-dress","title":"Lara Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cstrong data-end=\"543\" data-start=\"498\"\u003eLara Maxi Dress in Bluebell Meadow Cotton\u003c\/strong\u003e – designed for a soft spring aesthetic. A ruched bodice and puff sleeves meet a square neckline, cascading into tiered maxi skirts that exude gentle sophistication and timeless charm. \u003cmeta charset=\"utf-8\"\u003eA truly romantic spring essential for the modern woman.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Bluebell Meadow Cotton","offer_id":55436265390456,"sku":"SSLMBMCP02","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Bluebell Meadow Cotton","offer_id":55436265423224,"sku":"SSLMBMCP03","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Bluebell Meadow Cotton","offer_id":55436265455992,"sku":"SSLMBMCP04","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Bluebell Meadow Cotton","offer_id":55436265488760,"sku":"SSLMBMCP05","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Bluebell Meadow Cotton","offer_id":55436265521528,"sku":"SSLMBMCP06","price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/Lara_maxi_-_bluebell_meadow_Large_92044092-6685-419c-8337-8d1856e27800.jpg?v=1770271925"},{"product_id":"adessa-maxi-dress","title":"Adessa Maxi Dress","description":"\u003cp\u003eThe \u003cstrong\u003eAdessa Maxi Dress in Willow Haze\u003c\/strong\u003e is a romantic spring statement defined by a ruffled corset bodice, tie-bow frill straps, and a softly gathered chiffon skirt traced with lace. Airy, feminine, and delicately constructed, this spring-ready silhouette is designed for spring moments that linger long after dusk.\u003cbr\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Willow Haze","offer_id":55438157087096,"sku":"SSAMWHC03","price":215.0,"currency_code":"GBP","in_stock":false},{"title":"S \/ Willow Haze","offer_id":55438157119864,"sku":"SSAMWHC04","price":215.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Willow Haze","offer_id":55438157152632,"sku":"SSAMWHC05","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Willow Haze","offer_id":55438157185400,"sku":"SSAMWHC06","price":215.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Willow Haze","offer_id":55438157218168,"sku":"SSAMWHC07","price":215.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/G1A0364_Large_3806dcec-bb25-4a0e-bc2d-222f2ebd123b.jpg?v=1769966903"},{"product_id":"charlotte-maxi-dress","title":"Charlotte Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSoftly romantic and effortlessly poised, the \u003cstrong\u003eCharlotte Maxi Dress in Sweetpea Bloom\u003c\/strong\u003e is designed for spring moments that unfold with ease. A refined spring silhouette featuring a structured corset-style bodice, dainty shoulder straps, and a flowing tiered skirt finished with a subtle front slit,\u003cstrong\u003e \u003c\/strong\u003eperfect for warm days, golden hours, and everything in between.\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Sweetpea Bloom","offer_id":55438172225912,"sku":"SSCMSBCP01","price":210.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Sweetpea Bloom","offer_id":55438172258680,"sku":"SSCMSBCP02","price":210.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Sweetpea Bloom","offer_id":55438172291448,"sku":"SSCMSBCP03","price":210.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Sweetpea Bloom","offer_id":55438172324216,"sku":"SSCMSBCP04","price":210.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Sweetpea Bloom","offer_id":55438172356984,"sku":"SSCMSBCP05","price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/cover__charlotte_maxi_-_Sweetpea_bloom_Large_3a6a20b9-0427-4766-a43b-6ac38e2cb444.jpg?v=1770268892"},{"product_id":"lottie-midi-dress","title":"Lottie Midi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLottie Maxi Dress in Belle Stripe Blue.\u003c\/strong\u003e Features a sweet scooped neckline, shirred bodice with frill detailing and delicate flutter sleeves. Finished with a flowing skirt adorned with pin-tuck, ruffle, and lace details, it’s an easy romantic silhouette made for peaceful mornings\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e and afternoon tea in the garden.\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Belle Stripe Blue","offer_id":55438530380152,"sku":"SSLMBSBCV02","price":155.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Belle Stripe Blue","offer_id":55438530412920,"sku":"SSLMBSBCV03","price":155.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Belle Stripe Blue","offer_id":55438530445688,"sku":"SSLMBSBCV04","price":155.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Belle Stripe Blue","offer_id":55438530478456,"sku":"SSLMBSBCV05","price":155.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Belle Stripe Blue","offer_id":55438530511224,"sku":"SSLMBSBCV06","price":155.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/LottieMidiDress-BelleStripeBlue-1.png?v=1770273899"},{"product_id":"philippa-midi-dress","title":"Philippa Midi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThe \u003cstrong\u003ePhilippa Midi Dress in Sweetpea Bloom\u003c\/strong\u003e features a corset-style drop-waisted bodice balanced with delicate thin straps, creating a refined, feminine silhouette. The softly gathered skirt adds gentle movement and a vintage-inspired elegance, making it an effortless choice for spring days that call for understated romance and timeless charm.\u003c\/span\u003e\u003c\/p\u003e","brand":"AMY JANE LONDON ","offers":[{"title":"XS \/ Sweetpea Bloom","offer_id":55438555971960,"sku":"SSPMSBCP01","price":145.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Sweetpea Bloom","offer_id":55438556004728,"sku":"SSPMSBCP02","price":145.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Sweetpea Bloom","offer_id":55438556037496,"sku":"SSPMSBCP03","price":145.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Sweetpea Bloom","offer_id":55438556070264,"sku":"SSPMSBCP04","price":145.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Sweetpea Bloom","offer_id":55438556103032,"sku":"SSPMSBCP05","price":145.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/8226\/6271\/files\/Phlippa_Midi_-_Sweetpea_Bloom_Large_bf17723b-d387-46e8-ab2a-8226470af4ed.jpg?v=1770272729"},{"product_id":"tallulah-maxi-dress","title":"Tallulah Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eTallulah Maxi Dress in Porcelain Blue\u003c\/strong\u003e is designed for effortless spring romance. Featuring delicate lace detailing, a sweetheart neckline with soft ruffle sleeves, and a shirred bodice, it offers a flattering, feminine silhouette with an easy, everyday feel. 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