OUR STORY

Amy Jane London launched her first line of Spring dresses in March 2021. A passion project of Amy after completing her Fashion Design BA and honing her designing skills through internships with prestigious brands in London, UK. It felt like an irresistible calling to create something uniquely her own.

Amy Jane London is a British fashion brand that celebrates heritage through English florals and timeless silhouettes. Designed in London, it focuses on luxury occasional wear and day dresses that empower women, blending femininity with modern feminine clothing.

Combining a love of Victorian inspired trims, hand painted rose florals and flattering silhouettes - each piece tells a story.

Designed with attention to detail in our London office by Amy and a small team of in house creatives.

Amy Jane London is now available to shop online internationally across luxury retail stores and independent boutiques.